Welp, it finally happened. Ever since Elder David A. Bednar’s remarks on using social media to promote the gospel, The Church of Jesus Christ of Latter-day Saints has gotten super serious about Facebook, Twitter, Instagram, and the like. (Sorry, Google+, in keeping with the zeitgeist, they never really seemed to care about you.) Indeed, there has been sweeping of said earth as if like unto said flood.
For some time, though, the Church has failed to use one of its big social media holdouts: Snapchat. Whether it was because of some of the negative, sexy vibe associated with the forget-me-now image-sharing app, or simply strategizing how to make any sort of use out of a program that only allows such fleeting interactions, Salt Lake clearly held off for some time before joining the fray.
Additionally, the youth of the Church don’t care about Facebook or Twitter anymore. They care about Instagram and Snapchat. And while the Church’s official Instagram channels have done some robust business, there has clearly been a missed opportunity with Snapchat, even as some have argued that LDS bishops should adopt it to interact with youth.
Missed opportunity no more! Today the Church finally embraced the service and will press forward with a number of ostensibly interesting posts.
In fitting form, the Church released its Snapchat announcement on, err, Facebook:
So, like, if you are into short videos of someone’s iPad showing General Conference, you are going to win at this game!
More importantly, though, will we see the Church make good use of Snapchat’s filters and lenses, such as a shot of President Uchtdorf doing face swap with President Eyring? (Just imagine Hal with the hair!) Or maybe Elder Rasband looking wacky?! For your enjoyment, I’ve placed some below.
Don’t waste this opportunity, Salt Lake social media people!